The core philosophy of NID, a progressive multidisciplinary design institute lies in – Hands on Minds on, Problem Solving and Opportunity Creation, Quality over Quantity, Process Driven and geared towards Nation Building with Good & Affordable Indian Design for all. All 5 NIDs are autonomous design institutes functioning under DPIIT, Ministry of Commerce and Industry, Government of India. 

​

NID AP is a place where learning and unlearning is a continuous process where community works towards contributing a design enabled society. We innovate and implement more human centric design solutions to the complex problems facing our environment and society with empathy.

​

The culture of NID AP design education is through human interaction, qualitative feedback and beyond classroom learning through student driven activities such as media club, culinary club, design magazine, etc. 

​

NID AP is a boiling pot of creative and constructive education growing from coromandel coast with a clear mandate of
‘Design in India’.